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Marketing Analytics

Some recent statistics:

  • 93% of CMOs say they are under more pressure to deliver measurable ROI
  • Only one in five marketers are successful at tracking the ROI of their current marketing
  • Only 8% said they can determine ROI from social media

This challenge goes way beyond website analytics.  How many visitors come to your site is one thing, but a full stack marketing analytics program provides the power to compare cross-platform performance. Knowing which marketing channels are producing leads and sales is key to developing and refining strategy.  Do your sales come from visitors to your blog?  Your social media? Your video content?  Analytics allow you to determine the true ROI and impact of your marketing activities.  At the same time, analytics help you diagnose deficiencies so you can adjust and dial in your tactics to meet your broader strategy objectives.

If your business is not using full-stack analytics, you are guaranteed to miss critical insights and opportunities to improve your marketing performance.  That’s why WSI builds analytics into everything we do.

Take full advantage of your Digital Strategies with WSI.